If 2013 marked the year that ms.gov embraced a completely responsive design methodology, the 2014 redesign is the evolution of that ethos. The user and content-centric ms.gov is now not merely responsive, it is adaptive, progressive, and effective.
The updated ms.gov was designed to truly adapt to each unique device rather than attempting to replicate the desktop experience on mobile. This adaptive design provides tablets and smartphone users with larger text and bigger click targets so ms.gov’s wealth of information is easily accessible on all platforms. Beyond supreme adaptability, Mississippi’s website features GeoIP based maps and weather, browser based push notifications, open data, and access to over 135 online services. All of that incorporated into a vivid design that highlights brilliant images from across the state and superior customer service Southerners are accustomed to.
Ms.gov also boasts an impressive amount of carefully curated user-sourced content including top searches, Governor’s initiatives, an upgraded social media directory, and an in-depth Agency Directory. Multiple channels are available throughout the site for feedback and suggestions. It is this user feedback that is the prime vehicle for continual updates. Beyond mobile-first, beyond responsive, this redesign focuses on delivering the best user experience for the over one million annual visitors who look to ms.gov for everything Mississippi.